Archive for category Advertising Truth
Liposuction becoming Popular in Dubai?
Posted by admin in Advertising Truth on December 18, 2012
Forget long hours in the gym in the battle to lose the fat, image-conscious Dubai residents are choosing to lie down on a surgeon’s table and have it sucked out of them. Liposuction is now the most popular form of plastic surgery in the emirate, says surgeon Dr Luiz Toledo. Toledo revealed to 7DAYS that more than half of surgeries he has performed so far this year have been for liposuction.
Source: 7daysindubai.com/Liposuction-popular-cosmetic-procedure-
Dubai/story-17486590-detail/story.html
So are the people of Dubai following the United States culturally? Perhaps so or at least the writers of this article would have you believe as much. Then again when you are asking one of the big names in liposuction, the man whose name adorns Toledo solution, a liposuction staple, what might you expect as an answer? Actually I would suggest to you more than that. A smart business man probably brought Dr Toledo to Dubai specifically to do that with which his name has become synonymous: liposuction. Makes sense to me.
Once or twice over the last few years I have been queried about working in the Middle East doing cosmetic work. I even considered it and I am not anywhere near as big a name as Luiz Toledo. It sounds like a clinic put up some serious green and enticed him into working there. They didn’t offer me much at all of the aforementioned green so I passed.
Regarding the veracity of the article: Is it just carefully crafted advertising? Who knows?
Best Regards,
John Di Saia MD
Over the Top Liposuction Advertising – I-lipo
Posted by admin in Advertising Truth on October 1, 2012
I read an I-lipo advertisement in a trade magazine today. It reads:
i-lipo
the no pain
no surgery
no downtime
no dietingbody shaping solution
As usual for high tech plastic surgery items, this piece appeals to the well-known American philosophy of wanting to do nothing other than show up for an appointment to make up for a complete lack of discipline. As any competent surgeon who performs body contouring surgery knows, liposuction and to a similar extent other effective fat reducing technologies are not a substitute for diet and exercise. Of course that does not make good ad copy.
This advertisement ironically appeals to the very population that will likely find the results of even a successful fat reduction technology totally unsatisfactory. Anyone expecting to obtain immediate results (also phrased in the ad) without dieting and/or body discipline will be quite disappointed in most cases.
To be frank, I am not even sure i-lipo is effective, but with the standard implied by this ad…even if it were, it wouldn’t be. ![]()
Best Regards,
John Di Saia MD
Reader Laura & Vampire Facelift WebSite Claims
Posted by admin in Advertising Truth, Plastic Surgery Tech Gimmicks, Reader Question on August 24, 2012
Reader Laura’s Comment:
“I found this plastic surgeon offering the Vampire facelift. It is a liquid facelift that uses blood derived growth factors from the patients. It uses fillers and stem cells from the patient. This sounds like another sale gimmick but I was wondering if you think there’s anything to this. Would this procedure give you anything like a regular facelift? What would be the possible side effects from this procedure? It also appears the Dr offering this isn’t a plastic surgeon. He lists that he has certificates from American Academy of Cosmetic Surgery and the American Academy of Cosmetic Physicians. Does this make him a board certified plastic surgeon?”
Advertising in plastic surgery is a carnival act in many cases. The unusual gets featured and a liquid facelift sounds unusual, doesn’t it? Suffice it to say I do not offer the vampire facelift as I have not seen any good evidence that it works.
What the the risks? Well what the risks of having any new and untested treatment? The sky’s the limit here.
With this being said it is no surprise to me that the doctor offering this is not a board certified plastic surgeon. My definition of a “board certified plastic surgeon” is one certified by the American Board of Plastic Surgery. The American Board of Cosmetic Surgery is not an accredited American Board of Medical Specialists. This is just my opinion of course.
Best Regards,
John Di Saia MD
Related:
Credentials in Plastic Surgery
Cosmetic Surgeon versus Plastic Surgeon-
What’s the Difference?
Kate Middleton in a UK Liposuction Ad?
Posted by admin in Advertising Truth, plastic surgery news on June 8, 2012
The ‘Kate’ effect has made waves right across the British fashion industry. But now Kate is being used by a plastic surgery company to promote its liposuction treatments:
‘Kate, 29, has said in the past that a healthy and balanced diet and sensible exercise regime is behind her slim and athletic figure… even these traditional methods of keeping your body in shape don’t work for all women’.
While Kate maintains her enviable figure through diet and exercise, some of us need a little extra help, says the company’s website.
Source: dailymail.co.uk/femail/article-2155756/Kate-Middleton-
Plastic-surgery-firm-uses-Duchess-Cambridge-promote-liposuction.html
There was discussion of plastic surgery ads becoming outlawed in the UK not that long ago. Inferring that liposuction is the solution for women who want to look like Kate Middleton is an empty promise to say the least. Then again having any cosmetic procedure with the goal of looking like someone else is an equation that is likely to lead to disappointment.
Liposuction like any operation has risks and benefits. A frequent risk of any cosmetic procedure (at least in the hands of an honest and competent surgeon) is that of unrealistic expectations. The expectation that the “medical company” is hinting at here is pretty ridiculous.
Kate Middleton has an ectomorphic body frame. Genetics handed her this gem of “thinness.” A woman can expect liposuction to reduce fatty tissues when they are present in average or greater quantities. A woman with anything but an ectomorphic body frame could not reasonably use Kate Middleton as a target for anything within plastic surgery. Ectomorphic body types rarely seek liposuction anyway.
By definition ectomorphs are thin and don’t often come to consider it.
The Bottom Line: Liposuction when properly applied to the right patient can make him or her look thinner, but not like someone else.
Best Regards,
John Di Saia MD
Fiat Boob Job Commercial
Posted by admin in Advertising Truth on May 14, 2012
I have been asked how to talk your girlfriend into getting breast implants. This is the only way…by having her want them for herself in the first place.
What this has to do with the car is beyond me, but it is a funky idea for a commercial.
Best Regards,
John Di Saia MD
Hyped Breast Augmentation Procedures and the Truth
Posted by admin in Advertising Truth on April 26, 2012
A friendly reporter at the OC Register sent me this press release asking for an opinion:
Breast Augmentation surgery continues to reign as the “most desired” plastic surgery procedure year after year, yet, until now, was not without serious drawbacks. Many patients have had to endure significant trade-offs when considering breast augmentation surgery: such as post-operative swelling, bruising, strong pain medications, and long term issues from excessively large implants.
Reads like marketing to me as nothing that is said is all that ground breaking. Doctors are trying to market themselves more effectively. Developing catchy marketing terms can be effective. I steer away from this but that is a matter of style.
Relatively pain free breast implant surgery is very possible when surgeons use proper tissue handling and judgment. This is of course not all that sexy in advertising. I write my blog but don’t advertise anything but quality and the truth.
Best Regards,
John Di Saia MD
Arizona Law Against Photoshopped Ads?
Posted by admin in Advertising Truth on February 21, 2012
House Bill 2793, proposed by Rep. Katie Hobbs, D-Phoenix, would require advertisers who alter or enhance a photo to put a disclaimer on that ad alerting customers that “Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.” The bill has little to no chance of success. But Hobbs said that’s OK. “We just wanted to bring it to the table and start a discussion,” she said. “We need to bring attention to these body-image issues, especially with young girls. Girls need to know that they don’t have to look perfect.” Arizona appears to be the first state in the nation to consider such a bill. There are ongoing efforts to get Congress to take up the matter. Several other countries also regulate or are considering regulating such advertising.
Source: azcentral.com/news/politics/articles/2012/02
/14/20120214arizona-bill-takes-aim-airbrushed-women-ads.html
I don’t have any problem with such a law although I doubt it would ever pass or be enforced. It would depress the advertising industry in general… unless that warning is written in really small type that is. Advertising deceives by design and postproduction is one of their major tools in this regard.
I also don’t understand why this legislator is interested in starting a discussion that has no chance of producing a law. Politics is not about doing but looking like you are trying to do something.
Best Regards,
John Di Saia MD
Cosmetic Commercials – A Warning.
Posted by admin in Advertising Truth on December 14, 2011
Source: msnbc.msn.com/id/14638209/site/newsweek
The pictures you see in ads can be deceiving. That which we do not know is what other treatments (besides the new miracle scream <- note sarcasm) the lady might have had. I would predict that she at the very least had a few facial peels in addition.
Best Regards,
John Di Saia MD
Originally posted 2006-09-07 10:17:00.
Latisse – The Straight Story
Posted by admin in Advertising Truth on October 13, 2011
Bimatoprost ophthalmic solution is marketed as Latisse and Lumigan by Allergan. It was originally approved for glaucoma in 2001 and like other drugs in the past was found to have a marketable side effect namely that of lash growth. I am not sure if an equivalent generic drug is available.
Here’s the FDA document from the advisory committee on the additional approval for eyelash growth.
It is interesting when pharmaceutical companies market essentially identical drugs under different names. It means the marketing produces increased profits.
The drug when used for lash growth may cause pigment changes in the eyelid and may decrease eye pressure. Patients using it should take care to read the package insert and inform their proscribing doctor of any changes in their vision.
I have proscribed it to a few patients and they seem happy that it does work.
Best Regards,
John Di Saia MD
Originally posted 2010-01-26 07:30:45.
Inland Empire Magazine – Cosmetic Ads Assessed
Posted by admin in Advertising Truth on August 10, 2011
In the past I have warned about those choosing cosmetic surgery practitioners solely from advertisements. Recently I went out of town to a convention not too far from home (Ontario, Ca.) In the hotel was a copy of Inland Empire magazine (March 2010) in which ten advertisements of doctors/medical groups offering cosmetic medical/surgical services were displayed. I did an informal assessment of these advertisers looking online to validate specialty training when possible.
Here are the survey results of the ten advertisers:
1 Cosmetic Surgeon with no findings under board certification with the American Board of Medical Specialists.
2 Board Certified Plastic Surgeons with American Board of Plastic Surgery certifications.
1 Facial Plastic Surgeon with no findings under board certification with the American Board of Medical Specialists.
3 Medical Groups with no doctor’s name mentioned.
2 Dermatology groups with board certified doctors
1 Herbalist
My point is as a consumer reading through these advertisements, you are far more likely to fall into the hands of a non-plastic surgeon (or one without verifiable specialty board certification) than a “real” plastic surgeon if you just rely upon that which is printed. The larger better-looking ads are frequently of the less trained individuals. Please do your research before you choose to have a procedure with any surgeon. Much of this can be done online as my link below explains.
Best Regards,
John Di Saia MD
Related:
Dr D’s “Checking Out your Surgeon Online” Page
Originally posted 2010-04-07 07:30:42.



