A friendly reporter at the OC Register sent me this press release asking for an opinion:
Breast Augmentation surgery continues to reign as the “most desired” plastic surgery procedure year after year, yet, until now, was not without serious drawbacks. Many patients have had to endure significant trade-offs when considering breast augmentation surgery: such as post-operative swelling, bruising, strong pain medications, and long term issues from excessively large implants.
Reads like marketing to me as nothing that is said is all that ground breaking. Doctors are trying to market themselves more effectively. Developing catchy marketing terms can be effective. I steer away from this but that is a matter of style.
Relatively pain free breast implant surgery is very possible when surgeons use proper tissue handling and judgment. This is of course not all that sexy in advertising. I write my blog but don’t advertise anything but quality and the truth.
John Di Saia MD