A ban on cut-price deals and a clampdown on aggressive sales techniques for cosmetic surgery are among ideas submitted to a review of the industry ordered in the wake of the PIP breast implant scandal. A two-stage consent process for potential patients to allow them time to reflect before making a final decision were among suggestions given to the review into the plastic surgery industry being led by Sir Bruce Keogh, the NHS medical director.
I maintain my jaundiced view of legislation purporting to control the circus environment we call the modern cosmetic surgery marketplace. We have discussed the PIP implant scandal here before. These breast implants were made poorly and the silicone gel version caused quite a stir in Europe where they were used. This is a case in which the restrictions of the FDA saved American women from the harm that was a poorly made implant. I give them credit for that.
So given that the problem with the PIP implants was poor regulation in Europe, legislators probably feel the need to crank out a few laws if for nothing else other than to save face. This wouldn’t be a problem if the laws they produced actually did something. Add jaundiced eye here….
Apparently regulations that have been suggested are those that will lengthen the consent process and curtail aggressive advertising. So how would these have changed the use of breast implants that shouldn’t have been approved in the first place?
John Di Saia MD