Posts Tagged ‘advertising’

Inland Empire Magazine – Cosmetic Ads Assessed

April 7th, 2010

In the past I have warned about those choosing cosmetic surgery practitioners solely from advertisements. Recently I went out of town to a convention not too far from home (Ontario, Ca.) In the hotel was a copy of Inland Empire magazine (March 2010) in which ten advertisements of doctors/medical groups offering cosmetic medical/surgical services were displayed. I did an informal assessment of these advertisers looking online to validate specialty training when possible.

Here are the survey results of the ten advertisers:

1 Cosmetic Surgeon with no findings under board certification with the American Board of Medical Specialists.

2 Board Certified Plastic Surgeons with American Board of Plastic Surgery certifications.

1 Facial Plastic Surgeon with no findings under board certification with the American Board of Medical Specialists.

3 Medical Groups with no doctor’s name mentioned.

2 Dermatology groups with board certified doctors

1 Herbalist

My point is as a consumer reading through these advertisements, you are far more likely to fall into the hands of a non-plastic surgeon (or one without verifiable specialty board certification) than a “real” plastic surgeon if you just rely upon that which is printed. The larger better-looking ads are frequently of the less trained individuals. Please do your research before you choose to have a procedure with any surgeon. Much of this can be done online as my link below explains.

Best Regards,

John Di Saia MD

Related:

Dr D’s “Checking Out your Surgeon Online” Page

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The Dawn of the Mommy Makeover

February 10th, 2010

In the last decade or so plastic surgery has seen an increase in the “marketing BS factor” with the propagation of quite a few terms more geared toward promotion than medicine. “Mommy Makeover” is one of those terms. It does not refer to any particular operation, but to any of a series of procedures usually geared toward the correction of the changes of pregnancy.

These can include Tummy Tuck, Liposuction, Breast Augmentation and Breast lift.

If you go to a number of surgeons for consultations for such surgery be sure that you get details of the individual operations planned and more importantly a clear description of risks and benefits of the planned procedures.

Best Regards,

John Di Saia MD

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The Sun Maid Girl got a Body Lift?

December 4th, 2009

The Weekly Standard pokes fun at the new Sun Maid girl, who has apparently seen some rejuvenation courtesy of a computer graphics face and bodylift:


Since when did the Sun-Maid Girl become hot?

For the looks of things over at Jezebel, she seems to have had some breast implants too. ;)

Best Regards,

John Di Saia MD

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Orange Coast Magazine and "Top" Docs Section

January 1st, 2009

I went to Borders today and looked over Orange Coast magazine. The “Top Docs” section is as usual an “advertorial.” Do people realize for a doctor to be featured in this section he or she needs to pay advertising rates?

As usual most of the better docs in the OC are not listed. A few of the docs listed are pretty horrible. Be careful if you are actually trying to use this list.

Best Regards,

John Di Saia MD

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This Should Be A Plastic Surgery Commercial – NSFW

December 22nd, 2008

Link: Fleg Master Tlpizza

I have no idea what this company does, but this video looks like a breast implant commercial.

Best Regards,

John Di Saia MD

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Plastic Surgery Billboard Taken Down Near Military Base

December 8th, 2008

NWFDaily News

The billboard advertisement on Martin Luther King Boulevard showing a plastic surgery patient’s new curves against an American flag backdrop will be taken down.

A plastic surgery billboard was apparently taken down near a military base. I too serve a fair number of military patients as my office is near Camp Pendleton, but simply offer them hefty discounts. I get fewer objections this way.

Best Regards,

John Di Saia MD

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NY Mag Facial Plastic Surgery Piece

August 21st, 2008

NY Mag

Thanks to Elisita for this link to an interesting article in NY Magazine.

The article seems pretty much a publicity piece for a Dr Rosenberg who I do not know. Plastic surgeons are funny sometimes as we all want you to know how we “do it differently” from others guys. Sometimes we do then again I do not know this “Dr X.”

The article discusses the movement towards less invasive plastic surgery. As we have said here before many times, more surgery is not always better. Too much can look freakish. Then again changes that are too subtle tend to make patients feel like not much was done.

Best Regards,

John Di Saia MD

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Cosmetic Commercials – A Warning.

September 7th, 2006

MSNBC News

The pictures you see in ads can be deceiving. That which we do not know is what other treatments (besides the new miracle scream <- note sarcasm) the lady might have had. I would predict that she at the very least had a few facial peels in addition.

Best Regards,

John Di Saia MD

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BS Plastic Surgery Ads

August 13th, 2006

Self Promotion Release

When a doc produces a press release for self promotion that proclaims he is “one of the leading cosmetic surgeons in ….,” I cringe in embarrassment. Not only is the platelet gel mentioned in this case controversial regarding it’s potential benefit, I have heard of cases in which it was associated with more problems.

Buyer beware when docs promote themselves this way.

Best Regards,

John Di Saia MD

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Liposuction Video Clip

July 17th, 2006

LipoDr.com – link removed as the site changed

No folks. This was not me. The way you could tell was the complete lack of sterile technique. The doctor here was performing liposuction without a sterile field and with non sterile garments in the surgical field.

This is not the way I do it.

The fact that a few years later his video and link are offline speak volumes.

Best Regards,

John Di Saia MD

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