Posts Tagged Merz
Judge says “No Xeomin For You”
Posted by admin in plastic surgery news on March 15, 2012
Allergan Inc. (AGN), the maker of Botox injections for frown lines, won a court order blocking Merz Pharma GmbH from selling a rival cosmetic product after Allergan claimed its trade secrets were stolen. U.S. District Judge Andrew J. Guilford in Santa Ana, California, yesterday issued an injunction against Merz following a trial without a jury.
Guilford cited “dramatic examples of misappropriation” of Allergan’s proprietary information, saying he was troubled that some Allergan employees signed contracts with Merz and then delayed giving final notice to begin e-mailing company data to themselves.
Source: bloomberg.com/news/2012-03-07/allergan-wins-court-ruling-
blocking-merz-s-botox-competitor-1-.html
It looks like Merz was hiring some Allergan employees to market its new Botox competitor and the judge slapped Merz with an injunction. Botox is a big money maker for Allergan so squashing competitive products is a big win for them.
You don’t really need to steal Allergan’s reps or marketing information to sell a good competitive product though. Just market to plastic surgeons and dermatologists at a lower price point and it would have all happened by itself.
Best Regards,
John Di Saia MD




72 views
2 views
0 views
0 views